https://www.youtube.com/watch?v=JcYnz52zm9k
This Video recording presents a 2025 SEO case study focused on a health website that recovered from negative rankings. The speaker details how they achieved a 600,000 click increase in six months. The core issue was an overabundance of pages with low search demand, diluting the website’s page rank. Solutions included creating a programmatic search engine, focusing on query relevance distance, and improving semantic understanding through mockup designs and user engagement features. The speaker also highlights the importance of crawl stats, canonical URLs, and integrating research studies into health content. Finally, he concludes with motivational advice.
Query relevance distance is an important consideration when creating pages for a programmatic SEO project. If too many pages are created for the same query network, it can be a problem. When you go too deep in the phrase taxonomy and there is no heavy term in the query network, you will be creating all these programmatic pages for the same index in the eyes of the search engine, especially if the website is not prominent and in the indexing tier one. In this case, you will be losing rankings.
To address query relevance, the source suggests the following:
When optimizing a project, create a programmable search engine just for that website. Then, search for a topic to check all the memory of Google for that specific subject and try to see what your most related page is for that specific topic. If you don’t have a proper page for the root query, it will be a problem. The source mentions a health website example with many pages competing with each other or lacking search demand, diluting page rank per web page. In programmatic cases, publishing many pages suddenly may increase rankings initially, but Google may penalize this later if the pages lack proper value for the search engine.